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Season 3 • Episode 384
Here’s what you need to know for this week in the business of podcasting: true crime as an advertising opportunity, making industry info accessible, and storytelling for evergreen brands.
Find links to every article mentioned and the full write-up here on Sounds Profitable.
While there is no shortage of advice about how to grow a single podcast, how do we grow podcasting?
How much is too much when it comes to podcast advertising? The truth is elusive: ask someone how many ads are too many, and they will likely tell you "one", but as study after study has shown, podcast advertising works and works well, all the same.
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