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Season 3 • Episode 343
Here’s what you need to know for today in the business of podcasting: Sounds Profitable’s findings on ad frequency, how advertisers are misinformed about industry misinformation, and Forbes’ first creator upfront.
Find links to every article mentioned and the full write-up here on Sounds Profitable.
While there is no shortage of advice about how to grow a single podcast, how do we grow podcasting?
How much is too much when it comes to podcast advertising? The truth is elusive: ask someone how many ads are too many, and they will likely tell you "one", but as study after study has shown, podcast advertising works and works well, all the same.
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