Here’s what you need to know for today in the business of podcasting: Kelce deals, Magellan AI’s top spenders, and the importance of host chemistry.
Find links to every article mentioned and the full write-up here on Sounds Profitable.
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Kelce Bros. Sign Amazon, SXM Finds Podcast Ad Halo Effect, & More
The Download
Season 3 • Episode 397
Our latest research
The Last Quarter: Understanding America's Podcast Holdouts
Three out of four Americans have now consumed a podcast. That’s a remarkable number — but it also means a significant portion of the country hasn’t. Not because they can’t. Not because the infrastructure isn’t there. In most cases, because nobody has given them a good enough reason.
The Advertising Landscape - IAB ALM Edition
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