Essential news from this week in the business of podcasting.

Word of mouth is still the best podcast promotion tool, study shows by Reem Makari

Frozen‘s Story Will Continue In a New Podcast

Audible partners with Nickelodeon to launch Are You Afraid of the Dark? companion podcast

Wondery, Dr. Seuss Enterprises Ink Deal for Slate of Original Kids Podcasts

PBS Kids Expands Podcasting Slate With Launch of ‘Jamming on the Job’ Featuring 123 Andrés

TV’s Nielsen complaints get louder

Nearly 3 out in 10 U.S. Households Cancel Streaming Platforms to Save Money

And for Quick Hits:

The Podcast You Want To Make by Tom Webster. After talking to many Podcast Movement attendees about how to grow their audience, Tom asks a hard question – should you make the podcast you want to make? 

45% Of U.S., U.K. Advertisers Have Used Same Ad Approach For Past 5 Years by Laurie Sullivan. In addition to the finding in the headline, 32% of advertisers surveyed say they plan to continue using outdated strategies. 

2024 global ad spend will surpass $1 trillion: report by Jasmine Sheena. A new report from marketing research firm WARC predicts spend will increase 8.2% next year and will reach $963 billion by the end of 2023.

July 2023: Top spenders, movers and shakers in podcast advertising. The newest Magellan AI monthly analysis of advertising data from the top 3,000 podcasts in the US on Apple Podcasts.