Essential news from this week in the business of podcasting.
And for Quick Hits:
The Podcast You Want To Make by Tom Webster. After talking to many Podcast Movement attendees about how to grow their audience, Tom asks a hard question – should you make the podcast you want to make?
45% Of U.S., U.K. Advertisers Have Used Same Ad Approach For Past 5 Years by Laurie Sullivan. In addition to the finding in the headline, 32% of advertisers surveyed say they plan to continue using outdated strategies.
2024 global ad spend will surpass $1 trillion: report by Jasmine Sheena. A new report from marketing research firm WARC predicts spend will increase 8.2% next year and will reach $963 billion by the end of 2023.
July 2023: Top spenders, movers and shakers in podcast advertising. The newest Magellan AI monthly analysis of advertising data from the top 3,000 podcasts in the US on Apple Podcasts.