Here’s what you need to know for today in the business of podcasting: paywalling podcast journalism, breaking down audio barriers, and Spotify wrapped.
Find links to every article mentioned and the full write-up here on Sounds Profitable.
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Podcast Reporting 🔜 Paywalls, WARC on Increasing Audio Spend, & More
The Download
Season 3 • Episode 469
Our latest research
The Business Podcast Consumer
A look at the audience for business podcasts, and what makes them different to the audience for any other genre.
The True Crime Podcast Listener Landscape
A new Podcast Landscape study that challenges some of the common assumptions around brand suitability and listener demographics within the true crime genre
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