Here’s what you need to know for today in the business of podcasting: Odile Beniflah reports back from SXSW, Apple publishes research detailing how they approach auto-correcting errors in podcast transcripts, podcasting is on track to hit 19 million listeners in South Africa, and Paramount’s Steve Raizes writes about how Paramount Global data (and teaser slides from the upcoming Sounds Profitable study The Ad Bargain) show podcasting is a no-brainer for brands.

Catch the full write-up and links to everything mentioned right here on Sounds Profitable.