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Podcasting’s Bright Future, Apple’s Transcript Transparency, & More
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Podcasting’s Bright Future, Apple’s Transcript Transparency, & More

The Download

Season 3 • Episode 283

Here’s what you need to know for today in the business of podcasting: Odile Beniflah reports back from SXSW, Apple publishes research detailing how they approach auto-correcting errors in podcast transcripts, podcasting is on track to hit 19 million listeners in South Africa, and Paramount’s Steve Raizes writes about how Paramount Global data (and teaser slides from the upcoming Sounds Profitable study The Ad Bargain) show podcasting is a no-brainer for brands.

Catch the full write-up and links to everything mentioned right here on Sounds Profitable.

Register for our upcoming webinar:

The Business Podcast Consumer

The first presentation of the Sounds Profitable Educational Series

The Sounds Profitable Educational Series kicks off 2025 with a bang - a look at the audience for business podcasts, and what makes them different to the audience for any other genre! This report, from Sounds Profitable and American Public Media, will look at the demographics and media consumption habits of this very valuable audience, and how they respond to brand involvement in podcasting. Tom Webster will walk attendees through this lively 30-minute session, which also features a special guest - Marketplace host Kai Ryssdal. Registrants will also be sent the full report as soon as it is available. So join us Jan 15th, at 3PM Eastern, for this special look at one of podcasting’s most valuable audiences!

Register for free