Skip to main content
Podcasts in Classrooms, Gen Z Adults Embrace Audio, ADL Search Ad Investigation, & More.
"

Podcasts in Classrooms, Gen Z Adults Embrace Audio, ADL Search Ad Investigation, & More.

The Download

Season 3 • Episode 167

Here’s what you need to know for today in the business of podcasting:

Streaming video, music among Gen Z’s most popular media activities by Sara Lebow https://www.insiderintelligence.com/content/streaming-video-music-among-gen-z-s-most-popular-media-activities

Free Podcast Program Coming to Classrooms with TinkerClass. http://tinkercast.com/press-release/

Profiting from Hate: Platforms’ Ad Placement Problem https://www.adl.org/resources/blog/profiting-hate-platforms-ad-placement-problem

WNYC Parent to Cut 12% of Work Force by Benjamin Mullin https://www.nytimes.com/2023/09/26/business/media/new-york-public-radio-job-cuts-wnyc.html

Sign Up and Stay Connected

The Sounds Profitable mailing list is the key to our latest articles, research, and events. Sign up for free today!

SoundsProfitable 2023 © All rights reserved.

Website by GIF Design Studios

Register for our upcoming webinar:

Sound You Can See: Podcasting’s Video Dilemma

For the first time, more podcast listeners say that they have watched a podcast in the last 30 days than have listened to one. Yet, simply popping your pod on YouTube is likely to fail. So, what are podcasters to do? Sound You Can See dives into consumer perceptions of podcasts on video — and how they continue to drive the future of this medium. The study examines differences in perceptions between video primaries and audio primaries, from preferred topics and genres to the surprising demographic that “listens” to more than half of their podcasts on YouTube. We will also look at when podcast consumers choose one over the other.

Register for free