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Here’s what you need to know today in the business of podcasting.
Amazon is quietly building a publisher-focused ad product team to grow its $37 billion ad business
Shifting Share of Ear: A nine-year comparison of radio and podcasts
Mattress Firm’s Branded Podcast Drives In-Store Sales with iHeartMedia
And for the rest of the news… Audacy debuts new study The Rise of the Cross-Platform Listener. Digiday breaks down key differences between Gen Z and Gen Alpha for brands, and American Public Media and Audacy have terminated their partnership a year early.
