Quick Hits:

The “Why” of Your Podcast by Tom Webster. This week Tom shares an excerpt from his upcoming book, focusing on figuring out the all-important detail of why someone listens to a podcast.
Paramount Won’t Return to TV’s Upfront Week in New York by Brian Steinberg. Despite CBS usually being a big-ticket player in flashy New York upfronts, Paramount Global is taking this year to focus on intimate in-person meetings with select advertisers.
SCOOP: Are awards worth it for Canadian podcasts? by Kattie Laur. A deep dive into confusion and controversy surrounding last year’s Signal awards.
Brands Are Getting Shy On DEI, But Reaching Diverse Audiences Is Still Good Business by Anthony Vargas. Minority-owned publishers have a big hurdle to overcome, as despite regularly providing higher ROI than more generic competitors, buyers aren’t finding their inventory in the first place.
Manifest Media Announces Strategic Partnership with Realm to Expand its Creative Influence in Podcasting. The collaboration aims to bring Manifest’s catalog of new and upcoming audio fiction to Realm’s platform.
Ossa Announces 2nd Event In 10-Part Series On Creators and Podcast Advertising Partners. The session will focus on where to find podcast hosting services and tips on evaluating the best one for a given podcaster’s needs.