Spotify + Audiobooks, AdvertiseCast’s CPM Increase, Veritonic Holiday Ad Study, & More.
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Spotify + Audiobooks, AdvertiseCast’s CPM Increase, Veritonic Holiday Ad Study, & More.

The Download

Season 3 • Episode 169

Here’s what you need to know for today in the business of podcasting:

Brands Are Slowly Going Always-On With Hispanic Audiences by Catherine Perloff https://www-adweek-com.cdn.ampproject.org/c/s/www.adweek.com/media/brands-always-on-hispanic-audiences/amp/

Rising podcast ad rates break 3-month trend in September by Brad Hill https://rainnews.com/advertisecast-podcast-ad-rates-september-2023/

Acast and Henkel Celebrate Conversations about Hispanic Hair Care in Podcast Advertising Campaign https://soundsprofitable.com/press-release/acast-and-henkel-celebrate-conversations-about-hispanic-hair-care-in-podcast-advertising-campaign/

Spotify Subscription Audiobooks by Ben Thompson https://newsletters.feedbinusercontent.com/ed5/ed52a4f4c1b19038d15e614edcd5abf7da805d78.html

Give Your Brand the Gift of Reach and ROI this Holiday Season https://20817577.fs1.hubspotusercontent-na1.net/hubfs/20817577/Confidential_Veritonic_2023_Holiday_Infographic_Final.pdf

Register for our upcoming webinar:

Audio Primes: The People Who Listen to Podcasts

Thursday, April 16th at 2PM EST

In this webinar, Sounds Profitable unveils Audio Primes, a new audience segment sponsored by RSS.com and drawn from The Podcast Landscape 2025 study. These are podcast consumers who listen to at least three-quarters of their content as audio, and they defy every stereotype you might have about them. We'll walk through who they are, how they consume media, what drives their remarkable loyalty, and why they function as the word-of-mouth engine of the entire podcast ecosystem. Join Tom Webster, Partner at Sounds Profitable, and Alberto Betella from RSS.com as they present original research you won't find anywhere else. Whether you sell ads, make shows, or build platforms, you'll leave with a clearer picture of the audience that matters most and a better understanding of what to do about it.

Register for free