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Spotify + Audiobooks, AdvertiseCast’s CPM Increase, Veritonic Holiday Ad Study, & More.
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Spotify + Audiobooks, AdvertiseCast’s CPM Increase, Veritonic Holiday Ad Study, & More.

The Download

Season 3 • Episode 169

Here’s what you need to know for today in the business of podcasting:

Brands Are Slowly Going Always-On With Hispanic Audiences by Catherine Perloff https://www-adweek-com.cdn.ampproject.org/c/s/www.adweek.com/media/brands-always-on-hispanic-audiences/amp/

Rising podcast ad rates break 3-month trend in September by Brad Hill https://rainnews.com/advertisecast-podcast-ad-rates-september-2023/

Acast and Henkel Celebrate Conversations about Hispanic Hair Care in Podcast Advertising Campaign https://soundsprofitable.com/press-release/acast-and-henkel-celebrate-conversations-about-hispanic-hair-care-in-podcast-advertising-campaign/

Spotify Subscription Audiobooks by Ben Thompson https://newsletters.feedbinusercontent.com/ed5/ed52a4f4c1b19038d15e614edcd5abf7da805d78.html

Give Your Brand the Gift of Reach and ROI this Holiday Season https://20817577.fs1.hubspotusercontent-na1.net/hubfs/20817577/Confidential_Veritonic_2023_Holiday_Infographic_Final.pdf