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Season 3 • Episode 116
Here’s what you need to know for Thursday, August 3rd.
Inside Audio Marketing – Katz: Target Consumers With Messages That Relate To Where They Listen To Radio.
RainNews – Quantifying brand marketing uncertainties and risks, Veritonic says audio is paramount
Spotify – WPP & Spotify Announce First-of-its-Kind Global Partnership
MediaPost – TV ‘Ad Intolerant’ Viewers Still In The Minority, Study Finds
Full newsletter version at SoundsProfitable.com/TheDownload
A new Podcast Landscape study that challenges some of the common assumptions around brand suitability and listener demographics within the true crime genre
A look into audience perceptions of audio "vs" video podcasting.
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