Here’s what you need to know for today in the business of podcasting:

 “True potential” in Sirius XM podcast biz by Brad Hill

Why concerns of influencer marketing oversaturation are overblown by Kristina Monllos

When Podcast Apps Miss The Mark by Steve Goldstein

How soft is the ad market, really? By Ryan Barwick

…as for the rest of the news: Eric Nuzum reflects on what makes a good podcast host, Sean Howard explains yield optimization and what it means for podcasting in Flightpath, and Forbes covered a new QCODE audio drama starring Chris Pine and Troian Bellisario.