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The Future of Brand Safety & Suitability for Audio

The Future of Brand Safety & Suitability for Audio

The Sounds Profitable Podcast

Season 3 • Episode 10

In this episode of Sounds Profitable: Adtech Applied, Bryan speaks with Tamara Zubatiy, co-founder and CEO of Barometer. Barometer contextualizes podcasts based on the GARM brand suitability components and the Media Roundtable Values.

Listen to learn about:
  • Brand safety and suitability
  • Why it’s important to create block and allow lists for advertisers
  • How context and nuance play into the brand safety and suitability conversation
  • The Sounds Profitable Business Leaders Summit
  • The consolidation of our feeds
  • Why we need your feedback on this podcast

Here’s our favorite idea from this conversation: GARM marks different levels of risk when it comes to advertising but there’s never an ad partnership that brings zero risk to either party (advertiser or publisher).

Register for our upcoming webinar:

Sound You Can See: Podcasting’s Video Dilemma

For the first time, more podcast listeners say that they have watched a podcast in the last 30 days than have listened to one. Yet, simply popping your pod on YouTube is likely to fail. So, what are podcasters to do? Sound You Can See dives into consumer perceptions of podcasts on video — and how they continue to drive the future of this medium. The study examines differences in perceptions between video primaries and audio primaries, from preferred topics and genres to the surprising demographic that “listens” to more than half of their podcasts on YouTube. We will also look at when podcast consumers choose one over the other.

Register for free