In this episode of Sounds Profitable: Adtech Applied, Bryan speaks with Tamara Zubatiy, co-founder and CEO of Barometer. Barometer contextualizes podcasts based on the GARM brand suitability components and the Media Roundtable Values.
Listen to learn about:
- Brand safety and suitability
- Why it’s important to create block and allow lists for advertisers
- How context and nuance play into the brand safety and suitability conversation
- The Sounds Profitable Business Leaders Summit
- The consolidation of our feeds
- Why we need your feedback on this podcast
Here’s our favorite idea from this conversation: GARM marks different levels of risk when it comes to advertising but there’s never an ad partnership that brings zero risk to either party (advertiser or publisher).