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Season 3 • Episode 201
Here’s what you need to know for today in the business of podcasting:
2023 Podcast Trends Report from Megaphone and Spotify
You Can Now Easily Save Songs to Spotify From TikTok With a Simple Tap
As for the rest of the news… Advertisers are finding broken links to dead channels in their YouTube Select reports, and SXM has launched a rebrand with fresh new visuals and the return of its long-absent dog mascot Stella
How much is too much when it comes to podcast advertising? The truth is elusive: ask someone how many ads are too many, and they will likely tell you "one", but as study after study has shown, podcast advertising works and works well, all the same.
To combat misconceptions about advertising on podcasts, we have put together a "greatest hits" of Sounds Profitable advertising research conducted over the past couple of years.
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