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Top Podcast Advertisers, Middle East Brand Safety, & More
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Top Podcast Advertisers, Middle East Brand Safety, & More

The Download

Season 3 • Episode 267

Here’s what you need to know for today in the business of podcasting. Top stories include Barometer and Next Broadcast Media teaming up to create a podcast brand safety tool for Arabic podcasts, 2024 political ad spend could affect advertising overall, Audacy receives approval for reorganization plans, and the top podcast advertisers for January.

Find links to all articles covered and the full write-up on Sounds Profitable.

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The Business Podcast Consumer

The first presentation of the Sounds Profitable Educational Series

The Sounds Profitable Educational Series kicks off 2025 with a bang - a look at the audience for business podcasts, and what makes them different to the audience for any other genre! This report, from Sounds Profitable and American Public Media, will look at the demographics and media consumption habits of this very valuable audience, and how they respond to brand involvement in podcasting. Tom Webster will walk attendees through this lively 30-minute session, which also features a special guest - Marketplace host Kai Ryssdal. Registrants will also be sent the full report as soon as it is available. So join us Jan 15th, at 3PM Eastern, for this special look at one of podcasting’s most valuable audiences!

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