Here’s what you need to know for today in the business of podcasting:
BetterHelp And Amazon Lead Monthly Ranking Of Top Podcast Advertisers. [Source]
Radio beats TV: Audacy describes an audio blueprint for advertisers by Brad Hill [Source]
BBC Sounds Quarter 3 2023 [Source]
How podcast networks use existing feeds to improve engagement and discoverability for new shows by Sara Guaglione [Source]
…as for the rest of the news: AdvertiseCast has published their average cost-per-thousand impressions for a sixty second podcast ad in October, and MarketingBrew covers the various Halloweeny activities advertisers got up to last month.