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Top September Podcast Advertisers, BBC Podcast Growth, Keeping Your Feed Fresh
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Top September Podcast Advertisers, BBC Podcast Growth, Keeping Your Feed Fresh

The Download

Season 3 • Episode 191

Here’s what you need to know for today in the business of podcasting:

BetterHelp And Amazon Lead Monthly Ranking Of Top Podcast Advertisers. [Source]

Radio beats TV: Audacy describes an audio blueprint for advertisers by Brad Hill [Source]

BBC Sounds Quarter 3 2023 [Source]

How podcast networks use existing feeds to improve engagement and discoverability for new shows by Sara Guaglione [Source]

…as for the rest of the news: AdvertiseCast has published their average cost-per-thousand impressions for a sixty second podcast ad in October, and MarketingBrew covers the various Halloweeny activities advertisers got up to last month.

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