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Two Years Later
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Two Years Later

The Sounds Profitable Podcast

Season 3 • Episode 29

What’s the episode about: Arielle Nissenblatt chats with Sounds Profitable partners Bryan Barletta and Tom Webster about the two year anniversary of Sounds Profitable. Learn about our content initiatives, our research, our partnership opportunities, and how you can get involved at every stage.

Listen to learn about:
  • What it means to be a Sounds Profitable partner
  • Where we think Sounds Profitable will be in another two years
  • Our upcoming research initiatives AKA what we’ll be exploring next
  • The next iteration of The Creators, our research study about podcast creators
  • How you can best utilize Sounds Profitable’s resources for continuing education within your company
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The Power of Branded Podcasts

Wednesday, March 12th at 2PM EST

The Power of Branded Podcasts Sounds Profitable's flagship consumer behavior study, The Podcast Landscape, found that 43% of Americans 18+ would likely listen to a podcast about a favorite brand or product - up 3 percentage points from the previous year. What's more, 15% said they would be "very likely" to do so - including millions of consumers who aren't already listening to podcasts. The Power of Branded Podcasts, from Sounds Profitable and JAR Audio, will take a look at these Brand Fans in a whole new light - not only for their value as consumers, but also as potential force multipliers for podcasting. Tom Webster will walk attendees through brand new, unreleased research on who these consumers are and what makes them tick, while Liz Hames, Director of Audience Growth at JAR Audio will offer insight into how brands can build and sustain proven growth strategies, distribution tactics, and ways to turn listeners into loyal fans. This free webinar will offer more than just the numbers, but also a practical, real- world example of the power of branded podcasts from Andrea Marquez, Senior Producer and Host, Podcast Programming at Amazon. Andrea will explore why (and how) podcasts have become a powerful marketing channel for leading brands, demonstrating how strategy, audience engagement, storytelling contribute to brand success. So bring your curiosity, your questions, and your enthusiasm for this special, one- hour presentation on the power of branded podcasts! Register today and you will be the first to receive the full report.

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