Here’s what you need to know today in the business of podcasting.
Why Podcasters and Publishers Should Lean into Ad Measurement by Paul Riismandel
Acast Supercharges US Leadership
This year’s upfronts deals, broken down by Kelsey Sutton
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Why Podcasters Should Embrace Ad Measurement, New Acast US Leadership, & More
The Download
Season 3 • Episode 128
Our latest research
The Ad Bargain
The Ad Bargain is a broad, cross-platform survey of American consumers and their attitudes toward various ad-supported media channels.
Sound You Can See: Podcasting’s Video Dilemma
For the first time, more podcast listeners say that they have watched a podcast in the last 30 days than have listened to one. Yet, simply popping your pod on YouTube is likely to fail. So, what are podcasters to do?
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