Acast, the global authority on podcasting, is accelerating its video initiative in Sweden. As one of the first global partners to distribute video podcasts to Apple Podcasts using HLS, Acast is now bringing the integration live to the Swedish market and strengthening its local content team with two strategic hires and upgraded studios in Stockholm and Oslo. This investment ensures creators have the tools and infrastructure to meet their audience wherever they are.
The demand for video within podcasting is growing rapidly. To meet this, Acast is reinforcing its local content team with two key hires focused specifically on video.
Otto Jorméus joins as Content Director, bringing extensive experience from his previous role as Editor-in-Chief for Fotbollsmorgon, where he spearheaded the development of one of Sweden’s most successful formats in sports and video. Joining him is Gustaf Angelin, stepping in as Video and Podcast Producer, with a broad background in productions that seamlessly merge audio and moving images.
“With Otto and Gustaf joining the team, we’re adding the specialized expertise needed to better meet listeners exactly where they are. Otto’s experience in building powerful formats and Gustaf’s production skills are vital additions to our mission: making video a natural layer of the podcast experience. Audio remains the heart of everything we do, and we’re now ensuring it reaches its full potential across all visual channels,” says Josephine Forssjö Hellstrand, Content Director Nordic at Acast.
Acast has also upgraded its studios in Stockholm and Oslo. These investments mean that video is now an integrated part of the core offering — a solution that makes it easy for both creators and advertisers to make video a natural part of their podcast business.
“By uniting the right expertise with a seamless infrastructure, we are taking the next step in our Nordic growth journey. Our video initiative meets a growing demand from both creators and advertisers, reinforcing our position as an innovation leader in podcasting,” says Jenny Frängsmyr, Managing Director Acast Nordics. “This initiative isn’t a change in our core; it’s an expansion of our commitment to keeping creators at the center of the conversation, regardless of the format.”
In conjunction with these hires, Acast is rolling out its partnership with Apple Podcasts to distribute video podcasts using HLS in Sweden. As one of the first global partners in Apple’s new video integration Acast gives listeners the ability to seamlessly switch between audio and video directly in the app. For creators, this means video can now be published while maintaining full dynamic advertising capabilities.
In Sweden, the initiative launches exclusively with Framgångspodden, Det Skaver, and Hör Här, with more titles set to join throughout the year.
About Acast
Acast is the global authority on podcasting, building the infrastructure that serves as the single point of entry for the whole industry. This enables creators to grow and monetize across audio, video, social, and beyond, and brands to buy at scale – without walls or borders. As the world’s largest pure-play podcast company, we connect 140,000+ storytellers with 4,000+ advertisers globally. Listed on Nasdaq Stockholm (ACAST).
