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Adelicious Expands Senior Team with the Hire of New Agency Director Amanda Smith

Adelicious Expands Senior Team with the Hire of New Agency Director Amanda Smith


November 7, 2023

Adelicious, the UK’s leading independent podcast hosting platform has appointed Amanda Smith as Agency Director. Amanda’s addition to the team represents a significant milestone for Adelicious as the company continues its impressive growth trajectory.

With a proven track record in the media and advertising industry, Amanda Smith brings a wealth of expertise and experience to Adelicious. Prior to joining, Amanda served as Commercial Partnerships Director at Future across the Homes Network. Her impressive career also includes previous roles at prominent media companies including Time Inc. and Northern and Shell.

In her role at Adelicious, Amanda will work alongside fellow Agency Director Gemma O’Brien, responsible for leading agency relationships for the commercial side of the business and leading the wider sales team as they build on already successful partnerships with brands including Mercedes, Airbnb, AMEX and Barclays.

Founded in 2020, the invite-only network has achieved a year-on-year listener growth of 200%, establishing a strong presence not just in the UK but also in international markets, particularly the United States, where a substantial portion of their listenership originates.

Andrew Goldsmith, Managing Director at Adelicious, said: “Amanda is a well-respected figure in the industry and with her wealth of experience and knowledge, she is the perfect choice to help lead our sales efforts alongside Gemma. Amanda’s appointment reinforces our commitment to innovation and excellence in the podcasting industry and we are confident that her expertise will drive us to new heights.”

Amanda Smith, the newly appointed Agency Director for Adelicious, added: “Adelicious is an original offering in a sea of similar businesses, redefining podcasting with its commitment to fairness and transparency. It is an exciting time to be joining the business and I look forward to playing my part in contributing to the company’s future success.”

Adelicious is home to a suite of popular commercial podcasts including Wellness Unpacked with Ella (Deliciously Ella), Short History Of, Socially Distant Sports Bar, Staying Relevant, and The Motherkind Podcast. For more information, visit