Wondercraft, the world’s first AI-powered creative audio studio, and leading audio management platform, Frequency, have announced an integration to let brands and media publishers produce and deploy personalized audio ad campaigns at scale.
Today’s announcement introduces Variations, a new feature in Wondercraft’s creative suite to enable automated creation of ad variations and personalization based on audience data signals. The integration creates the industry’s first seamless workflow from Wondercraft’s creative studio to Frequency’s dynamic campaign deployment, dramatically reducing the time and cost traditionally associated with personalized audio advertising.
The new workflow begins in Wondercraft’s studio, where users can write, produce and edit their narrative audio using the platform’s AI-powered tools. The new Variations feature then allows users to craft multiple variations by adding alternative copy or using AI to generate hundreds of variations.
These versions can then be seamlessly exported to Frequency’s platform for campaign deployment and optimization, where users can trigger different variations of their ads based on real-time data signals including location, weather, time of day, audience demographics, and more than 35 other data signals. This high level of personalization allows advertisers to deliver personalized creative and relevant messages to their target audiences, improving engagement and campaign effectiveness.
Oskar Serrander, co-founder at Wondercraft, comments:
“Audio ad production has historically been a major barrier for brands wanting to run more creatively interesting audio campaigns. With Variations, brands can now produce hundreds of ad versions in minutes. Too often do brands run single ads for their campaigns where instead you want to have different variations depending on city, demographics and daypart and use different voices, languages and accents – it’s all doable. We’re not just making audio production faster and affordable – we’re enabling brands to be more creative with their messaging and style to drive better campaign results. Frequency shares our mission to make audio advertising more accessible, creative and scalable for brands of all sizes around the world and we are very excited to bring this to market with them as our first integration partner.”
Pete Jimison, CEO and founder of Frequency, comments:
“The audio industry is full of creative potential, but creative production and asset coordination for ads and host-reads are holding it back. By partnering with a creative audio production platform like Wondercraft, we are removing these long-standing barriers as we evolve the Frequency audio management platform to more publishers and brands. I believe this partnership marks a monumental shift towards an audio industry that is not only faster and more creative for advertisers and publishers but smoother for all parties to better manage the day-to-day operation of ad campaigns.”
Brian Conlan, President of DAX US, who has been using both platforms, shares his enthusiasm:
“As early adopters of both Wondercraft and Frequency, we’ve experienced firsthand how these technologies are revolutionizing audio advertising. This integration marks a major shift in how we serve our clients. It gives us the ability to provide unmatched creative flexibility, precise targeting with dynamic ads, and simplified campaign management. This is cutting-edge technology at its best: advertisers achieve better results, publishers enjoy higher engagement, and listeners receive more relevant ads. It’s the kind of innovation our industry needs.”
This partnership represents another step forward in both companies’ missions to bring millions of new brands and voices into the audio industry by way of creativity and workflow innovation for brands, agencies and publishers.
The Variations feature is available today for all Wondercraft Enterprise users and can be used with the Frequency Creative Manager.
For more information please contact Oskar Serrander, oskar@wondercraft.ai, +1 347 740 2643, and Pete Jimison, pete@frequencyads.com.
About Wondercraft
Founded in mid 2023, Wondercraft is the world’s first AI-powered creative audio studio that helps brands and creative teams craft professional, studio-quality audio in any language, simply by typing.
Dubbed “Canva for Audio” for its ability to radically simplify audio production, the Wondercraft platform features uniquely expressive AI voices, seamless music and sound mixing, a versatile AI script- and ad copy assistant, and translation quality control by 150+ human language experts.
The company was founded by former Palantir engineers Dimitris Nikolaou, and Youssef Rizk, and Oskar Serrander, former COO at Acast and executive at Spotify and iHeartmedia, and operates globally from offices in London and New York. In February 2024, Wondercraft announced a $3m Seed round led by Will Ventures, Y Combinator, ElevenLabs, Steven Bartlett and other angels. For more information, visit wondercraft.ai.
About Frequency
Frequency® has created the next generation of ad management for the audio industry, providing workflow automation and targeted delivery in one innovative platform. With Frequency, audio networks and advertisers can increase revenue opportunities, reduce manual operations, and improve ad experiences for listeners. For more information, visit frequencyads.com.
