Airwave has signed an ad sales and promotion deal with longevity expert and 4X NY Times bestselling author Dave Asprey’s The Human Upgrade: Biohacking for Longevity and Performance.

A top 100 podcast, The Human Upgrade (formerly Bulletproof Radio) is a masterclass in biohacking, longevity, and performance optimization from Dave Asprey, the creator of the biohacking movement and founder of Bulletproof Coffee and The Bulletproof Diet.

By joining the Airwave roster, The Human Upgrade gains access to a full-service suite of premium monetization, growth, and strategic support services from one of the leading networks  in audio and video.

The podcast features conversations with leading scientists, doctors and thought leaders exploring cutting-edge science, advanced technologies and proven biohacks shaping the future of human health and performance.

“Dave was a biohacker long before the word even existed,” said Ben Mathis, Airwave CEO. “Airwave is deeply committed to smart content that promotes health and wellness, and we are excited to work with a podcaster who is exploring the farthest reaches of longevity science.”

“Biohacking is about taking control of your own biology and upgrading it. Most people accept feeling tired, inflamed and worse than they should normal. It isn’t. The Human Upgrade is where we explore what actually moves the needle, not just to help you live longer, but to upgrade your body, your mind, and your life. I’m excited to partner with Airwave to bring these ideas to even more people.”