AMA, the leader in dynamic creative for audio, today announced a significant update to its API integration tool to streamline the management of first-party data for brands. This update allows brands to easily upload and manage both static and live data through a seamless Google Sheets integration, offering a more efficient and user-friendly solution for handling large data sets.
The enhanced tool helps brands maintain highly personalized, data-driven campaigns using any custom data source and up-to-the-minute information. With AMA’s new “data library” feature, brands can store first-party data centrally, allowing them to access it across multiple campaigns without having to re-add.
“As data becomes increasingly critical to effective advertising, brands need tools that make it easier to manage and leverage that information,” said Paul Kelly, CRO at AMA. “On top of our existing contextual data points, our new update gives brands the ability to seamlessly control their first-party data so campaigns are always relevant, personalized, and driven by real-time insights.”
The new update also lets brands refresh live data at intervals of their choosing to maintain real-time relevance – a key advantage for industries like retail and betting where personalization and timeliness are crucial.
Powerball successfully used AMA’s API integration to dynamically mention the prize pot for each lottery event they promoted, with the pot size changing weekly. This allowed the brand to provide fresh, relevant information to listeners, making their advertising more engaging and timely. Another noteworthy campaign was for Chevron, who used the tool to dynamically share the distance to the nearest gas station, providing customers with valuable real-time information.
“With brands owning vast amounts of first-party data, they are constantly seeking ways to leverage it across their marketing efforts – delivering real-time, relevant messages that resonate with their audiences,” added Kelly. “Our enhanced tool now allows audio to be an integral part of these hyper-personalized campaigns and make a greater impact.”
To learn more about this new tool, as well as AMA’s cutting-edge technology and how it enables data-driven, dynamic ad experiences, visit amillionads.com.
About AMA
AMA is the leader in Dynamic Creative for audio. We deliver customized, data-driven, dynamic ads on the world’s largest audio platforms.
By using any combination of contextual and audience-level data, we can dynamically serve the most relevant and actionable ad to each listener. With over 10 billion ad impressions served to date, our platform automates the delivery of ‘platform-intelligent’ ads across all audio formats, including streaming, podcast, and broadcast radio.
Founded in 2015 with offices in New York and London, we have delivered personalized ads across the globe for leading brands such as Google, Walmart, Target, Uber, Amazon, McDonald’s, American Express, and Meta.
Find out more at amillionads.com.
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