WHO: AMA, the global leader in dynamic creative for audio. By using any combination of contextual and audience-level data, AMA dynamically serves the most relevant and actionable ad to each listener.
WHAT: By 2024, digital audio will make up a fifth of all time spent with digital media in the US. AMA, through its platform, conducted a comprehensive analysis of over half a billion ad impressions over three months, providing valuable insights into the evolving landscape of digital audio advertising.
“Brands and retailers looking to drive sales through audio advertising can significantly enhance their return on investment by adhering to best practices, and the dominance of retail in ad spend comes as no surprise,” said Steve Dunlop, Founder and CEO of AMA. “In an advertising landscape with growing concerns around identity, brand safety, and fraud, digital audio allows brands to target an engaged audience and personalize ad experiences locally to drive foot traffic to stores. Retail has been an early leader in adopting digital audio and I expect other industries to follow their lead and invest more in the coming years.”
“The advantages of dynamic advertising for retailers go beyond driving foot traffic,” said Paul Kelly, CRO of AMA. “With dynamic ads, retailers have the power to seamlessly rotate offers at any time, introduce new products, and adjust discounts. The seasonality of products is crucial as well, ensuring promotions align as product preferences shift. Additionally, national retailers can leverage the ability to send localized messages, guiding listeners to their nearest stores.”
Methodology: For the study, AMA analyzed over half a billion ad impressions, from July 1, 2023 through September 30, 2023.
WHERE: To learn more about AMA and how the company’s technology delivers customized, data-driven, dynamic ads on the world’s largest audio platforms, visit amillionads.com.
About AMA
AMA is the leader in Dynamic Creative for audio. We deliver customized, data-driven, dynamic ads on the world’s largest audio platforms.
By using any combination of contextual and audience-level data we can dynamically serve the most relevant and actionable ad to each listener. With over 10 billion ad impressions served to date, our platform automates the delivery of ‘platform-intelligent’ ads across all audio formats including streaming, podcast, and broadcast radio.
Founded in 2015 with offices in New York and London, we have delivered personalized ads across the globe for leading brands such as Google, Walmart, Target, Uber, Amazon, McDonalds, American Express and Meta.
Find out more at amillionads.com
