Amplitude Media Partners (AMP), a leading media sales organization specializing in driving revenue for independent creators, unveiled AMP Advantage, its newest programmatic offering designed to empower podcasters with flexible, revenue-driving ad solutions – whether they host with AMP or choose to leverage its VAST solution for incremental earnings. AMP Advantage also allows advertisers to buy directly into the company’s high-end podcast inventory with pre-recorded or host-read ads, each of which can utilize brand safety tools and behavioral targeting.
With AMP Advantage, podcasters can now tap into both programmatic and direct-sold ad campaigns, seamlessly expanding monetization opportunities across a broader spectrum of content. Shows hosted with AMP benefit from increased fill rates and access to multiple premium demand sources, while creators using external hosting platforms can still participate by utilizing AMP’s VAST solution on their podcast(s).
“We’ve built a system that supports up-and-coming shows while still offering the premium, hands-on representation we’re known for.” said Reggie Risseeuw, managing partner of AMP. “It’s all about scale, flexibility, and helping podcasters grow into sustainable businesses.”
AMP Advantage is AMP’s response to a surging podcast market and the increasing need for scalable ad infrastructure that accommodates creators of all sizes. It complements AMP’s flagship host-read ad service, which remains the firm’s cornerstone solution for shows of all sizes seeking brand partnerships and in-content integrations.
Key Features of AMP Advantage:
-Full-Service Programmatic Ad Management: AMP’s team handles all backend operations to maximize inventory fill, optimizing hosting platforms’ proprietary programmatic solutions amplified by multiple third-party demand sources and internal direct sales.
-Optional Hosting Coverage: Creators hosting with AMP enjoy waived hosting fees, smoother campaign deployment and hands-on operational service and support
-Programmatic-style buys that feature host-read spots: In addition to facilitating pre-recorded ad campaigns, AMP Advantage opens new avenues for blending automation with host-read content that can utilize brand safety tools and behavioral or demographic targeting to ensure more effective campaigns.
With AMP Advantage, AMP is doubling down on its commitment to equipping creators at every stage with the tools and expertise they need to grow. As advertisers increasingly seek targeted, scalable audio inventory, AMP’s expanded suite of services provides a clear pathway to partnership, performance, and profitability.
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Amplitude Media Partners (AMP) is a media sales company focused on providing revenue-generating solutions for independent creators. Through innovative partnerships and personalized support, AMP empowers creators to grow their brands and maximize their content’s potential.
