Skip to main content
ARN’s iHeart celebrates four years of growth

ARN’s iHeart celebrates four years of growth

February 26, 2024

ARN’s iHeart has celebrated its fourth birthday, marking a remarkable journey of dominance and growth in the country’s podcasting landscape since its launch on February 25, 2020.

Over the past four years, ARN’s iHeart has firmly established itself as Australia’s leading podcast publisher. The platform has seen an incredible 150% growth in audience size, soaring from 2.7 million monthly listeners in 2020 to nearly 7 million in 2023, while downloads have nearly tripled from 10.5 million per month to over 28 million. Additionally, ARN’s iHeart has maintained its position as the #1 Podcast Publisher for 45 consecutive rankers.

Central to the success of ARN’s iHeart is its commitment to supporting local content creators. The network has continuously expanded its slate of iHeart Originals and leading Australian podcasts, with shows such as “The Imperfects,” “Life Uncut,” “She’s On The Money,” ”Concealed” by Art Simone, “Two Doting Dads,” “The Daily Aus,” “The Pool Room with Tony Armstrong”, ”Picture Discuss” with Merrick Watts,” “Find and Tell” with Jamilla Rizvi from Indigenous Podcast Network BlakCast and many more.

ARN’s iHeart also continues to forge partnerships with renowned publishers including Clubby Sports, Channel 7, TED, The New York Times, Audioboom with shows like Casefile, Sony, and more, providing listeners with a diverse array of high-quality content across various genres.

To commemorate the milestone, a special event was held in Melbourne where many of the network’s experts and creators gathered for a Valentine’s Day lunch to celebrate the fourth birthday and showcase the strength of iHeart’s offering.

Corey Layton, ARN’s Head of Digital Audio, said: “As we celebrate iHeart’s fourth birthday, we’re truly thrilled by the phenomenal growth the network has experienced since its launch. Our slate is packed with experts, storytellers, and brilliant, funny individuals who not only entertain and enlighten but also drive engagement and connection. This milestone is a testament to the power of podcasts in shaping the media landscape, and we’re excited to continue delivering compelling content and innovative experiences to our ever-expanding audience.”

Register for our upcoming webinar:

The Power of Branded Podcasts

Wednesday, March 12th at 2PM EST

The Power of Branded Podcasts Sounds Profitable's flagship consumer behavior study, The Podcast Landscape, found that 43% of Americans 18+ would likely listen to a podcast about a favorite brand or product - up 3 percentage points from the previous year. What's more, 15% said they would be "very likely" to do so - including millions of consumers who aren't already listening to podcasts. The Power of Branded Podcasts, from Sounds Profitable and JAR Audio, will take a look at these Brand Fans in a whole new light - not only for their value as consumers, but also as potential force multipliers for podcasting. Tom Webster will walk attendees through brand new, unreleased research on who these consumers are and what makes them tick, while Liz Hames, Director of Audience Growth at JAR Audio will offer insight into how brands can build and sustain proven growth strategies, distribution tactics, and ways to turn listeners into loyal fans. This free webinar will offer more than just the numbers, but also a practical, real- world example of the power of branded podcasts from Andrea Marquez, Senior Producer and Host, Podcast Programming at Amazon. Andrea will explore why (and how) podcasts have become a powerful marketing channel for leading brands, demonstrating how strategy, audience engagement, storytelling contribute to brand success. So bring your curiosity, your questions, and your enthusiasm for this special, one- hour presentation on the power of branded podcasts! Register today and you will be the first to receive the full report.

Register for free