Audacia, a global advertising marketplace connecting publishers, advertisers, and customers across premium audio environments, today announced that it has entered into an agreement with Podcast Network Asia to represent its Podcasts in Asia. PNA premium podcasts, combined with Audacia’s expertise in the JAPAC market, will streamline podcast inventory connections, making premium podcast content more easily accessible to advertisers.
With ad spending in the Digital Audio Advertising segment in Asia projected to hit US$2.15bn in 2023, this collaboration will allow further opportunities for clients to connect with an increasingly engaged audience.
Podcast Network Asia will also be the ocial representative for Audacia Audio in the Philippines allowing local advertisers to buy a mixture of both local and international audio content making their oering even more enticing to local brands in the Philippines.
“The Podcast demand across JAPAC right now is booming, we’re receiving hundreds of briefs from clients looking to partner with premium podcasts across the region.” says Kym Treasure, CEO and founder of Audacia. “Investment is flowing in and we always knew that the Philippines had to be part of our regional strategy as there is so much demand coming from this country”.
Since Audacia’s launch in 2022, the immediate interest in JAPAC from advertisers and publishers across the globe has exceeded our expectations. Our latest collaboration with Ron and his team is a formidable partnership that cements our position as Asia’s premium audio network. We are excited about the opportunities this collaboration will present to our clients.”
“We’re very excited to work with Audacia to help podcasters in Southeast Asia more access to monetization which is sorely needed in the region,” said Ron Baetiong, CEO & Founder, of Podcast Network Asia. “With our experience in building the infrastructure needed for podcasters to thrive in the Southeast Asian ecosystem, podcasters and clients will now have a top-notch option in bridging the monetization gap in the region with Audacia.”
About Audacia
Audacia is a global advertising marketplace connecting publishers, advertisers, and customers across premium audio environments. It is the only independent, full-stack, digital audio advertising platform providing a full-service global solution. To learn more about Audacia, visit audaciaaudio.com.
About Podcast Network Asia
The biggest podcast network in Asia, Podcast Network Asia (PNA), oers a wide range of premium podcasts for brands to sponsor. Its newest product, Podmachine, is an AI-powered system that helps podcasters reach their fullest potential with minimal cost.
