Just one year after the launch of Audion360, a leading French digital audio monetization platform has achieved certification from the IAB Tech Lab for compliance to the IAB Tech Lab guidelines for podcast measurement.
The IAB Tech Lab is an international association whose mission is to structure the Internet communications market, promote its use, and optimize its effectiveness. This IAB 2.1 standard is followed by most podcast hosts and advertising networks internationally, and provides a common basis for comparison on audience statistics. The IAB Tech Lab’s certification program recognizes companies that meet these rigorous standards. The global certification complements Audion’s local effort to allow Audion’s publisher partners to be measured locally, notably through the ACPM in France.
“While we have been using this methodology from the start, this certification formally validates all the audience measurements and advertising impressions that we manage daily for hundreds of brands and podcasters.” — Arthur Larrey, Co-founder of Audion
Audion achieved certification from the IAB Tech Lab after independent validation by the Alliance for Audited Media.
“We are delighted to see the IAB Tech Lab validate Audion’s hard work in the audio industry with this certification. Audion thus becomes a key player in the sector. This certification is part of an approach to transparency with certifications via third-party measurers on all our operations.” — Kamel El Hadef, Co-Founder of Audion
AUDION 360 PODCAST PLATFORM RECEIVES CERTIFICATION FOR COMPLIANCE TO IAB TECH LAB PODCAST MEASUREMENT GUIDELINES
