Audion, the leader in digital audio in France, is proud to announce the arrival of Elodie Bui as Head of Publishers.

This appointment comes against a backdrop of strong growth for the Adtech Audion, which continues to expand in France and internationally and continues to develop its proprietary Audion 360 technology recently certified by the IAB.

With more than 14 years of experience in the media sector, Élodie Bui has held strategic and operational positions as Director of Publicity, then Commercial Director, in major groups such as Le Figaro, Prisma Media, Reworld Média, M6 and Altice Média. It took the turn of digital audio more than two years ago. Her detailed knowledge of the challenges of advertisers and publishers makes her a major asset in accompanying the development of Audion in a rapidly changing sector.

A clear mission: to strengthen the network of publishers

As Head of Publishers at Audion, Élodie Bui will have the task of consolidating a well-established network of publishers, including renowned partners such as Le Monde, Webedia, RTL, Prisma Média, Slate, etc. Its priority will be to show how the Audion360 platform, launched by Audion, is an essential solution for meeting the specific needs of the digital audio market.

Elodie Bui: “I’m delighted to join Audion as Head of Publishers. My experience in major media groups has enabled me to see the relevance of a partner like Audion in the strategy of developing and monetizing audio content. The launch of Audion360 was a unique, obvious and effective response to the many challenges of publishers. I am convinced that our innovative approach will make a difference.”

Audion co-founder Arthur Larrey: “We are delighted to announce the arrival of Elodie Bui as the new Head of Publishers at Audion. With significant experience in the media world and for some years now in digital audio, Elodie will bring valuable expertise and real vision to all our Publishers customers.”