Ausha, the leading podcast marketing and growth platform, is extending automatic monetization to shows in every language hosted on its platform. Powered by SoundCast and already live for French-language shows, the feature lets shows with at least 5,000 downloads in the past 30 days earn ad revenue straight from their Ausha account, and keep 50% of what they generate.
Many podcasters have built a loyal audience but don’t have the time or the network to land advertising deals. Ausha already gives creators several ways to earn from their show, from running their own ad campaigns to raising funds from their listeners. SoundCast adds a fully hands-off option, where the ads come to them. Creators turn on monetization in a few clicks from their Ausha account, with no advertisers to contact and no campaigns to manage.
A partner built for the next generation of audio
SoundCast is more than an advertising intermediary. The company delivers over 3 billion ad impressions a month in the Americas, its largest region, with a dedicated US team based in New York. It builds its technology in-house and is Europe’s only independent supply-side platform (SSP) dedicated to audio, working with premium publishers such as the Le Figaro group. For podcasters, this means reaching US and global advertisers through the major buying platforms, including The Trade Desk and Google’s DV360, rather than relying on a generic ad marketplace.
Simple to use, with creators in control
Podcasters stay in control of what their listeners hear by excluding the ad categories that don’t suit their show. From there, SoundCast handles ad placement automatically, with earnings invoiced each month.
From audience growth to revenue
Ausha’s mission is to Amplify Your Voice, and that starts with growth. Podcasters use Ausha to get discovered organically through Podcast Search Optimization (PSO), and to reach new listeners with paid campaigns through Visibility Ads. Monetization is the natural next step. With SoundCast, creators everywhere can now turn the audience they’ve built into revenue, without taking time away from making their show.
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About Ausha
Created in 2018, Ausha is a SaaS platform that enables creators and organizations to launch, distribute, and grow podcasts. The platform allows seamless distribution across major listening apps, including Apple Podcasts, Spotify, and YouTube, as well as a wide range of additional listening platforms worldwide.
Ausha supports over 25,000 podcasts globally. Its customers include leading international media groups such as BBC Studios and Condé Nast; podcast-focused agencies like PodLaunch and The Podcast Guys; global brands including Red Bull, BlackRock, and LVMH; and major U.S. podcast networks such as PRX and Big Pond Podcasts alongside a wide range of independent creators.
Ausha is also a purpose-driven company, committed to building growth with intention. The company operates with gender parity, has been recognized with a Best Workplace award, and actively supports causes including the fight against violence against women. Ausha is a signatory of the One in Three Women charter, a long-time supporter of Podcasthon, and an active contributor to the Women & Podcasts network.
With a full suite of tools covering hosting, distribution, analytics, and podcast-specific marketing, Ausha is built to help creators grow their audience with clarity and efficiency.
For more information, please visit ausha.co or contact Odile Beniflah at odile.beniflah.ext@ausha.co or press@ausha.co
About SoundCast
Founded in 2018, SoundCast is Europe’s only independent supply-side platform (SSP) dedicated to audio, helping publishers sell their advertising space. Its network covers over 100,000 podcasts and 2,000 radio stations in more than 20 countries. Its ad server and SSP, SoundCast Monetize, is used by over 100 media brands and ad sales houses worldwide, and its curation platform, SoundCast Trade, serves media buyers.
SoundCast provides access to premium inventory from Radio Classique, Le Figaro, French regional press and many other leading publishers, available directly or programmatically through major DSPs including DV360, The Trade Desk and Hawk.
Based in Paris, SoundCast also has offices in London and New York.
