The Go-To Tool for Boosting Podcast Visibility on Apple Podcasts and Spotify

Paris, August – Ausha, the leading podcast marketing platform, announces the launch of a new version of its flagship PSO Control Panel, the go-to tool for managing Podcast Search Optimization (PSO) and increasing visibility on Apple Podcasts and Spotify.

Previously reserved for major industry players such as media groups (BBC Studios), podcast networks (Big Pond Podcasts), or podcast agencies (Resonate Recordings), the PSO suite is now available as a standalone offer—fully compatible with all hosting platforms.

This expansion marks a major evolution in the industry: independent creators, small B2B publishers, and emerging studios can now integrate a high-impact optimization tool into their existing stack and actively develop their podcast SEO strategy to improve visibility on podcast apps.

A New Era for Podcast Visibility

For a long time, podcast publishers saw Apple Podcasts and Spotify merely as distribution platforms for their RSS feed. Once their show was live, they stopped there, doing nothing more to stand out among the millions of other shows competing for attention.

But today, that’s a missed opportunity. 1 in 2 listeners find new shows inside these apps, and 70% of them use the search tab. Still, most podcasters did nothing to improve how they show up. Without the right tools, they couldn’t boost their visibility. They had to guess or pay for ads to get discovered.

Ausha’s PSO Control Panel changes that.

Inspired by SEO principles but built specifically for podcast platforms, Podcast Search Optimization (PSO) gives creators access to data and recommendations to improve how their show appears in search results on Apple Podcasts and Spotify.

At the heart of the PSO Control Panel, a dedicated interface that brings together all the tools needed to build and execute a Podcast Search Strategy.

Podcast creators will be able to:

🔎 Find the Best Keywords to Extend Their Reach : Podcast creators can see what listeners are really searching for. AI suggests the best keywords and shows how hard they are to rank for, so creators can focus on targeting the ones that will significantly grow their audience.

✍️ Optimize Episode Notes in Real Time : Creators get clear suggestions to improve their titles, descriptions and tags. As they make changes, they can see in real time how it improves their visibility in search results.

🥇Track Their Rankings & Stay Ahead of the Competition : Podcasters can see which podcasts they’re competing with for each keyword, compare visibility, and track their progress over time. They can also filter results by platform, country, or category to stay focused.

Validated by Experts, Scaled for Every Publisher

Leading experts in the podcast industry have already made PSO part of their workflow. From agencies to networks, it’s now a key part of their visibility and growth strategy. Even podcast agencies are using the PSO Control Panel to extend their services.

Several of them have already seen powerful results:

As Stevie Manns, Executive Producer of The Bid podcast at BlackRock explains:

“We achieved great success with one of our episodes, seeing a huge uptick in subscriber growth across Apple Podcasts and Spotify – driven in part by optimizing effectively for PSO!”

Amanda Bermudez, Analyst for Global Digital Experiences & Data Platforms at BlackRock, adds: “I really enjoyed the features of the PSO Control Panel. I liked being able to track our competitors for our tracked keywords and to do live search of keywords.”

Following its adoption by top media groups, agencies, and podcast networks, Ausha is now launching a self-serve version of the PSO Control Panel, compatible with all hosting platforms.

For those looking for advanced guidance, the full Ausha PRO offering remains available, with tailored consulting and strategic support from Ausha’s team of podcast marketing experts.

Ausha’s Strategic Shift

With this launch, Ausha reinforces its mission: helping podcasters grow by making them visible absolutely everywhere.

Following the PSO suite, Ausha also opens access to Ausha Intelligence—its AI-powered module for fast, search-optimized descriptions, titles, tags, and promotional content generation. Previously reserved for hosted users, this module is now available to all podcasters and complements PSO Control Panel perfectly to accelerate both visibility and production.

Both PSO Control Panel and Ausha Intelligence are now available on ausha.co with a free trial.