The podcast hosting and marketing platform Ausha announces the launch of PodWars, a podcast visibility checker and free online tool designed to help podcasters evaluate how visible their show is on Apple Podcasts.

When listeners look for a new podcast, 70% start by searching directly on podcast apps.* They type a keyword related to the topic they’re interested in, and a list of shows appears (most of which they’ve never heard of before). This is how many listeners discover new podcasts. The search bar has become one of the most powerful spaces for audience growth.

To gain visibility there, creators need to master two things for each relevant keyword:

• Appear in search results: the more keywords your show ranks for, the more opportunities you have to be discovered by new listeners.
• Reach the “click zone”: most users click on one of the top 10 results. But those spots are limited and highly competitive. Each position is already taken by another show targeting the same keyword. That’s where the real battle for visibility begins.

But do you actually know whether your podcast shows up for your key topics and how close you are to the top?

Of course, you could manually search on Apple Podcasts, scroll endlessly, and repeat this for every keyword and country…but that would take ages.

That’s why Ausha created PodWars, a free online tool that helps creators instantly check if and where their show appears for any keyword, in any country. In just seconds, you can discover where your podcast stands and who currently holds the coveted top spots you aim to surpass.

By entering up to 5 keywords, podcasters can get an overview of their visibility and identify potential opportunities to reach new audiences.

Originally introduced as an interactive activation at Podcast Movement in Dallas, the tool quickly became one of the most popular experiences at Ausha’s booth, attracting hundreds of participants eager to test their podcast visibility live. Building on that success, Ausha decided to make the experience available to everyone online.

👉 PodWars is available now at www.ausha.co.

PodWars offers a glimpse into one of the features of Ausha’s broader Podcast Search Optimization (PSO) tool, a complete solution to optimize your visibility and easily track your overall performance across Apple Podcasts and Spotify. You can try it now for free for 7 days.