Available Now: “Harmonizing Connections: How Audio Turns Waiting Time into Brand-Building Opportunities”

If you are a B2C brand, service, or company with a public-facing phone number, you’re going to want to check out this brand new study.

“Harmonizing Connections: How Audio Turns Waiting Time into Brand-Building Opportunities” is now available, & is bursting at the seams with new & never-before-seen data around how Americans feel about hold music/audio, and how a hold experience impacts the perception of a brand.

Insights include:

– The impact of the hold experience on a brand, including purchase intent

– The importance of the music to be on-brand with the company/service

– Preferences of what consumers would like to hear as it relates to music, talking/ads, meditations, silence

– How what consumers hear during a hold period impacts how long they will remain on hold for, and more

Don’t sleep on using the hold experience to engage with your target audiences. Check out the full report & let’s chat about how we can help you make the most of this critical touchpoint!

To view the full findings, visit

https://info.veritonic.com/2024-hold-music-study