Backyard Ventures has signed comedian and podcast host William Montgomery, expanding its portfolio of multi-platform creators and comedians. Known for cultivating long-term partnerships across podcasts, YouTube, and newsletters, Backyard Ventures continues to differentiate itself by offering hands-on representation and strategic growth support tailored to each creator’s unique voice and audience.
The addition of Montgomery reflects the company’s commitment to building high-impact digital businesses beyond traditional lifestyle programming. Additionally, Backyard Ventures continues to capitalize on its Austin base with the signing, demonstrating how the city’s creative community enables the media company to build deeper creator relationships through in-person connections rather than remote partnerships.
“We’ve followed William’s rise from Kill Tony standout to full-fledged creator with a distinct voice and loyal audience,” said Matt Cisneros, Backyard Ventures CEO. “His success reflects the creative energy coming out of Austin, but his appeal goes far beyond it. We’re excited to help grow The William Montgomery Show into a scalable, multi-platform brand.”
Montgomery, known to Austin comedy audiences as “The Big Red Machine,” has leveraged his Kill Tony fame into “The William Montgomery Show,” which airs every Wednesday at 8:30 CT alongside co-host Casey Rocket, attracting 83,000 YouTube subscribers with episodes consistently drawing 15,000-35,000 views.
Montgomery’s market appeal extends beyond digital platforms, with recent sold-out performances demonstrating live entertainment demand. He regularly opens for established comedians, including Joe Rogan, Tony Hinchcliffe, and Duncan Trussell, while headlining his own shows, supported by recognizable personas, including “The Memphis Strangler” and “The Vanilla Gorilla” that drive brand recognition.
The Montgomery partnership continues Backyard Ventures’ Austin expansion strategy, joining recent signings like the #1 Apple Podcasts show “Frugal Friends” alongside an established roster that includes major podcasts like The Art of Manliness, Ryan Holiday’s Daily Stoic, Full Send Podcast, and The Skip Bayless Show, plus leading YouTube channels including Ballislife, Hoovies Garage, and Gas Monkey Garage.
About Backyard Ventures Backyard Ventures cultivates meaningful connections between creators and their communities, representing a diverse portfolio of established and emerging talent spanning influential podcasts, beloved YouTube channels, and engaged email newsletters. Their client roster includes notable names like The Art of Manliness, Ryan Holiday’s Daily Stoic and Daily Dad, and Josh Radnor’s How We Made Your Mother. By leveraging an extensive network and platform expertise, Backyard Ventures focuses on strategic partnerships, brand development, and exclusive partnerships, building strong digital businesses with creators by expanding their reach and deepening audience engagement. www.wearebv.com
