March 30, 2026 – Austin, TX – Backyard Ventures today announced its partnership with Between The Lines to expand the show into a full-scale podcast and simulcast property, following its successful debut as a video series developed by former NBA Champion Danny Green.

Hosted by Ivana Rojas, Between The Lines offers a raw and unfiltered look inside the U.S. correctional system, featuring in-depth conversations with incarcerated individuals and those directly impacted by it. The series explores themes of accountability, survival, and rehabilitation, highlighting the complexity of human behavior and the belief that individuals are more than their worst mistakes.

The show has built a strong and growing digital footprint, reaching more than 474k+ followers across Instagram, YouTube, and TikTok. Through Backyard Ventures, brand partners will have access to integrated opportunities across podcast, video, and social, including host-read placements, custom content, and long-term campaign integrations.

The weekly series is well-positioned for brands seeking to connect with socially conscious and reflective audiences, particularly across lifestyle, education, wellness, and social impact categories.

“Between The Lines gives listeners a perspective they won’t find anywhere else, shining a light on stories of personal growth, redemption, and resilience,” said Matt Cisneros, Founder and CEO of Backyard Ventures. “We’re excited to bring Ivana’s unique voice to our roster and help brands engage with an audience that values authenticity and meaningful storytelling.”

“With our platform growing substantially, it was critical for us to work with a partner that truly understands our audience. We wanted a team that takes a hands-on approach to finding the right partners to help scale our vision. Backyard Ventures brings those exact intangibles to the table, and we are incredibly excited for the future of this partnership,” said Darren Duncan, Co-Founder of Between the Lines.

About Backyard Ventures

Backyard Ventures is a boutique, premium partnerships company based in Austin, TX, representing more than 175 influential creators across podcasts, YouTube, and newsletters. The company specializes in strategic brand partnerships designed to drive long-term revenue growth for modern media brands.