A behind-the-scenes breakdown of taking a top-performing podcast into video.
What really happens when you try to turn a highly produced, niche audio podcast into a YouTube success? On June 25th, Lower Street is revealing the behind-the-scenes on one of its most ambitious client shows yet—Moneywise. They’ll be telling the full story of what worked, what didn’t, and why.
In this live Office Hours session, Lower Street CEO Harry Morton and Executive Producer Jackie Lamport will walk through the evolution of Moneywise, a podcast created for Hampton, a private founder community from Sam Parr and Joe Speiser. From the show’s breakout success as an audio-only podcast to the real challenges faced shifting to video. This session will offer real metrics, strategic pivots, and lessons for anyone thinking of going multi-format.
To date, Moneywise has proven to be a successful example of brand podcasting in both audio and video. It’s driven nearly 200 real-life Hampton conversions and amassed over 489,000 hours of listening time (that’s 55+ years!) across platforms.
Expect honest insights on:
- Navigating the jump from audio to YouTube—and the roadblocks no one warns you about
- Why host transitions and algorithm experiments are harder than they seem
- Rethinking success metrics when you’re working with niche, high-value audiences
- What Moneywise would (and wouldn’t) do differently
If you’re curious about YouTube, discoverability, or simply how to evolve your podcast with purpose—this one’s for you.
Office Hours is a free monthly event, presented by Lower Street, a podcast agency for brands. It’s designed to take professionals behind the scenes of brand podcasting. Each session includes a live presentation from an industry expert, followed by an open Q&A where attendees can ask their most pressing podcasting questions. Whether you’re launching a new podcast or refining an existing one, this session will provide tools and strategies to ensure long-term impact.
Office Hours is free and open to anyone looking to elevate their brand’s podcast. Sign up now
and start improving your brand podcast strategy.
For more information and to register, visit https://lower-street-office-hours.heysummit.com.
Contact: nathan@lowerstreet.co
