November 6th, 2025 — CoHost, the podcast analytics and hosting platform built for brands, agencies, and creators, announced the launch of its New Listener Metric, a new data point designed to give users a clearer understanding of audience growth and discovery.
The New Listener Metric measures the number of unique listeners tuning in for the first time, enabling users to track genuine audience growth beyond total downloads and even total unique listeners.
With this data, CoHost displays the number of new listeners who discover a show across custom timeframes.
“For many podcasters, downloads alone don’t tell the full story,” said Fatima Zaidi, Founder & CEO of CoHost and Quill. “Unique listeners give users more insight into reach, but we wanted to take it a step further. The New Listener Metric gives users the ability to measure new audiences, better understand discovery, and connect their podcast’s growth to broader business outcomes.”
The feature helps brands and creators:
- Gain a more accurate picture of audience growth.
- Separate new listeners to measure loyalty and engagement.
- Spot trends in listener growth following new promotion campaigns.
- Report growth with greater confidence to clients, sponsors, and leadership teams.
The New Listener Metric is now available across all CoHost hosting plans. To test CoHost’s podcast analytics for yourself, sign up for a 7-day trial (no credit card required) or book a demo with their team.
For more information about the New Listener Metric and CoHost, visit cohostpodcasting.com and the feature overview.
About CoHost
CoHost is a podcast analytics and audience insights tool that provides brands, agencies, and creators with deeper metrics around who is listening to their show and the ROI of podcasting. Through key features like B2B Analytics, Advanced Audience Demographics, Podcast Tracking Links, and Consumption Data, CoHost uncovers actionable, data-driven insights on podcast performance. Learn more at cohostpodcasting.com.
About Quill
Quill is a podcast production agency that produces high-quality audio content for brands. They specialize in crafting compelling branded podcasts and audio marketing strategies that have an impact. Working with leading companies, including Walmart, McKinsey & Co., Expedia Group, PwC, and L’Oreal, Quill empowers brands to tell their stories, engage listeners, and make a lasting impact. Learn more at quillpodcasting.com.
Media Contact:
Alison Osborne
VP of Marketing
alison@quillit.io
