February 19, 2026 – CoHost, the podcast analytics and audience insights platform for brands and agencies, has launched a new integration with Salesforce, enabling users to securely sync podcast data into their CRM.
Designed to support revenue, marketing, and sales teams, the integration allows users to automate the flow of podcast audience, firmographic, and performance data from CoHost directly into Salesforce, eliminating manual exports and enabling teams to connect the podcast to pipeline impact.
“With this integration, we’re helping our users operationalize podcast data inside Salesforce, connecting listener insights to campaigns, opportunities, and ROI,” says Founder and CEO of CoHost and podcast agency, Quill, Fatima Zaidi.
Key benefits:
- Pipeline alignment: Sync podcast engagement and firmographic data to Salesforce to understand which target accounts are listening.
- Account-based marketing (ABM): Identify companies and job roles engaging with your podcast content, and prioritize high-fit accounts within ABM campaigns.
- Attribution & ROI measurement: Tie podcast episodes to Salesforce campaigns, renewals, or deal stages to evaluate the impact of branded audio.
- Marketing automation: Create rules based on listener behaviors and automate campaign triggers or lead scoring models.
The integration is particularly valuable for B2B brands that use podcasting as a channel for lead generation, account-based marketing, and brand awareness. Now, they can tie audience insights directly to Salesforce objects and workflows, supporting attribution and long-term campaign tracking.
The Salesforce integration is now available to all CoHost Pro Plan and Enterprise users via the Integrations page. Setup takes only a few minutes, with support documentation and walkthroughs available in-app.
To learn more, visit their Salesforce Integration page or book a demo with their team.
About CoHost
CoHost is a podcast analytics and audience insights tool that provides brands, agencies, and creators with deeper metrics around who is listening to their show and podcast ROI. Through key features like B2B Analytics, Advanced Audience Demographics, Podcast Tracking Links, and Consumption Data, CoHost uncovers actionable, data-driven insights on podcast performance. Learn more at cohostpodcasting.com.
Media Contact:
Alison Osborne
VP of Marketing
alison@quillit.io
