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Coleman Insights Launches Pod Predictor, a New Concept Testing Service for the Podcasting Industry

Coleman Insights Launches Pod Predictor, a New Concept Testing Service for the Podcasting Industry

Coleman Insights

July 12, 2023

Media research firm Coleman Insights announces the debut of Pod Predictor, a new service for podcasters to test concepts pre-launch.

Pod Predictor surveys 1,000 18- to 64-year-old podcast listeners in the United States and Canada to determine how appealing a podcast concept is. Podcasters test a show title along with a one or two sentence elevator pitch, which respondents rate on a 1 to 5 scale. Additionally, they will indicate their interest in downloading the content based on the title and description.

According to Coleman Insights Vice President/Consultant Jay Nachlis, Pod Predictor is a game changer. “So much money and time is invested in the launch of new podcasts without any intel as to how that content will be received. Now, with Pod Predictor, podcasters can determine how appealing their concept is at an affordable price point, allowing them to refine their marketing message before launching it to the public.”

Pod Predictor is now available to individual publishers and networks, with the ability to test one or multiple concepts. Results will be delivered with total results, as well as breakdowns by age, gender, ethnicity, geography, and category interest.

Learn more about Pod Predictor by Coleman Insights at ColemanInsights.com/podcast-predictor.

Register for our upcoming webinar:

Ad Nauseum

Frequency, Repetition, and Consumer Perceptions of Podcast Advertising

How much is too much when it comes to podcast advertising? In Ad Nauseam, Sounds Profitable's latest study, we surveyed 1,000 weekly podcast listeners to find out just where they stand on these expectations. The free half-hour webinar debuting the research will be hosted by Tom Webster on Wednesday, June 12th, at 3:00 p.m. EST.

Register for free