Consumer Feedback: What Marketers Can Do to Improve their Podcast Advertising

Consumer Feedback: What Marketers Can Do to Improve their Podcast Advertising

Veritonic

December 10, 2024

Unlock key insights from real podcast listeners to optimize your audio advertising strategy! This new and exclusive study reveals what drives listener engagement and how brands can improve podcast ad performance to maximize ROI. From aligning ads with podcast content and using compelling storytelling to the power of host endorsements and exclusive offers, we’ve gathered actionable data from consumers themselves to help you refine your approach. Download the full study to discover how you can create more relevant, impactful, and memorable podcast ads that resonate with your audience and drive results.

Download your copy here:

https://info.veritonic.com/consumerfeedbackonpodcastads

Register for our upcoming webinar:

Audio Primes: The People Who Listen to Podcasts

Thursday, April 16th at 2PM EST

In this webinar, Sounds Profitable unveils Audio Primes, a new audience segment sponsored by RSS.com and drawn from The Podcast Landscape 2025 study. These are podcast consumers who listen to at least three-quarters of their content as audio, and they defy every stereotype you might have about them. We'll walk through who they are, how they consume media, what drives their remarkable loyalty, and why they function as the word-of-mouth engine of the entire podcast ecosystem. Join Tom Webster, Partner at Sounds Profitable, and Alberto Betella from RSS.com as they present original research you won't find anywhere else. Whether you sell ads, make shows, or build platforms, you'll leave with a clearer picture of the audience that matters most and a better understanding of what to do about it.

Register for free