10th June 2024, London, UK – dmg media, home of the Daily Mail, Metro and i, has brought its rosta of podcasts to Adelicious, the UK’s leading independent podcast hosting and monetisation network. The deal encompasses both current titles and new forthcoming shows within their ambitious launch strategy.
dmg media is the most recognised and engaged newsbrand in the country*. Since Jamie East took on the role of Head of Podcasts in 2023, the company’s audio portfolio has expanded significantly. From a single hit podcast, The Trial of Lucy Letby, 12 months ago, dmg media now boasts a double-digit chart-topping slate, primarily under the Daily Mail brand, with over 26 million listens in its first year.
Content caters to a wide range of audiences with shows covering true crime – The Trial (now into its 4th season), sports – It’s All Kicking Off!, insights from the world’s biggest stars with Everything I Know About Me, incredible real-life stories from Apple & The Tree with Vogue Williams amongst others. There are also over a dozen more currently in production, touching upon history, politics, royalty and brilliant storytellers.
Adelicious will represent dmg media commercially to brands, increasing revenue opportunities while working closely together on both podcast growth and launch strategies.
Craig Eastwood, Commercial Operations Director at Adelicious, said: “The Daily Mail Group is the most engaged newsbrand in the UK, and Jamie and his team have developed one of the most ambitious and exciting line-ups we’ve seen in a long time. This collaboration presents a significant opportunity for advertisers to reach an engaged, high-value audience, which we know podcast listeners to be. We are delighted to welcome them to Adelicious and look forward to working together to attract listeners and secure some excellent advertising opportunities for their shows.”
Jamie East, Head of Podcasts at dmg media said: “We have expanded from a single (albeit huge hit) podcast at dmg media 12 months ago to a substantial and enviable slate today, with many more shows in production. Our ambitions are vast, and we needed a dynamic partner proud to work with us, capable of keeping up with this momentum and ensuring access to the right brands to support us in making the best possible content for our listeners. We found everything we needed in a partner with Adelicious and are very much looking forward to our future with them.”
For more information, visit https://www.adelicious.fm/
About Adelicious
Adelicious, founded in 2020 by podcasters for podcasters, is the UK’s leading independent podcast hosting platform and the winner of Campaign’s Audio Advertising Awards Sales Team of the Year 2024. Our founders recognised the need for honesty, integrity, and fairness in the podcast advertising landscape. Their vision led to Adelicious, a platform built around quality inventory, excellent customer service, a podcaster-first mentality, and innovation. Today, as an invite-only network, we’re the trusted choice for some of the world’s leading podcasts, with a three-fold growth in listeners year on year. At Adelicious, we believe in a personalised, results-driven approach that ensures both podcasters and advertisers benefit from our hands-on expertise. To find out more visit https://www.adelicious.fm/
About dmg media
dmg media’s brands include Daily Mail, The Mail on Sunday, Metro, i, MailOnline, Mail+, Metro.co.uk and reach 190 million unique browsers every month. Their newly launched podcast division, headed up by podcast veteran and broadcaster Jamie East has already achieved over 26 million downloads and the 2024 slate is cementing them as one of the biggest audio networks in the country. Seriously Popular. dailymail.co.uk/podcasts
