New York, NY – May 20, 2025 — Frequency, a leading SaaS platform powering workflow automation and ad monetization for podcasting, announces the addition of Russell Weissman as a strategic consultant. Weissman will lead operations for its Premium Publisher Network (PPN), a fast-growing initiative that enables publishers to monetize curated podcast inventory across leading creator networks at scale.
Weissman brings over a decade of experience in the podcast and creator economy. Most recently, he served as the Head of Audience Strategy and Marketing at All Things Comedy, one of the industry’s most influential comedy networks, where he ran talent partnerships, content strategy, and branded content initiatives.
At Frequency, Weissman will collaborate closely with Frequency’s sales partners to drive PPN adoption, source and onboard new publishers, deepen relationships with existing media partners, and collaborate cross-functionally with internal teams across sales, operations, and product development.
“Russell brings a rare blend of operational insight, publisher experience, and deep industry relationships. He’s exactly the kind of leader we need to scale PPN and make it a transformative solution for both media owners and advertisers,” said Pete Jimison, CEO of Frequency.
The Premium Publisher Network continues to gain adoption as a monetization opportunity for publishers and creators, providing access to a number of Fortune 500 brands through its partnership with DAX US. Weissman added, “I’ve built my career at the intersection of talent, content, and brands. PPN is the connective tissue this industry has needed—and I’m excited to help Frequency lay the foundation that will shape the next phase of publisher monetization.”
To learn more about Frequency and the Premium Publisher Network, visit frequencyads.com.
About Frequency
Frequency® is redefining ad management for the evolving world of creator-led media. Our innovative platform automates workflows and delivers targeted ads seamlessly, empowering creator networks, publishers, and advertisers to maximize revenue and streamline operations. For more information, visit frequencyads.com.
Media contact: Tessa Scordio, tessa@frequencyads.com
