IT’S OUR BIRTHDAY!!! And we’re only a little excited…Anyways, this time of year, Headliner likes to take a second to reflect on everything we’ve accomplished together. After all, podcasting is hard work – we all deserve a pat on the back.
So, let’s keep this intro short n’ sweet and get to it!
What we’ve accomplished together
Over 1.5 million podcasters in 193 countries have used Headliner to find and grow their audiences. (Antarctica, year 8 – we’re making it happen!)
In total, podcasters have made over 13.8 million projects in Headliner! Some more cool things we’ve done together?
- Transcribed over 35.8 million minutes — that’s 68 years’ worth of podcasts, by the way!
- Created 178k automations and automatically uploaded 12.8k podcasts to YouTube.
- Found, created, and captioned 6.7 million clips
- Garnered 333 million impressions for podcasts through programmatic web placement
Now that’s a lot of podcasting goodness!!!
Background on Headliner
Headliner’s mission is to help podcasters find and grow their audience. And, there’s a number of different ways we do just that. Headliner helps podcasters find and grow their audience by:
- Clipping and captioning video
- Creating audiograms (how we started)
- Transcribing full-length episodes and YouTube videos
- Automatically posting audiograms to social media and YouTube
- Generating AI video and art
- Creating relevant, branded marketing tools (social captions, blog posts, newsletter, etc.)
- Identifying relevant keywords
- Connecting podcasts to blogs
- Bringing podcasts to listeners across the web via programmatic ad placement
And that’s just the tip of the iceberg!
Our Origin Story
Headliner, like any superhero, has an origin story.
Did we come to Earth on a space pod thing? Were we bitten by a radioactive spider? Did we stand too close to some gamma radiation stuff? No – but trust us, we’re still super cool.
What we know as ‘Headliner’ today is actually a by-product of a social audio app called Sparemin. Sparemin worked by allowing people to record and share interviews. But, not everyone had a video component or wanted to share a full-length interview. People needed a way to share highlights—something visual, short, and engaging.
The solution? Audiograms!
Again, while just a feature within Sparemin, demand for the audiograms quickly grew. As podcasting exploded in popularity, creators needed better tools to promote their shows and reach new listeners. Audiograms gave them a way to do precisely that.
We saw the shift happening in real time. The demand for audio-to-video tools grew quickly, and podcasters were leading the charge. So we pivoted—doubling down on audiograms and reimagining what Sparemin could be.
“Headliner was built with feedback from the podcasting community, and our recent products have all been focused on helping podcasts grow, whether through organic or paid means” – Oliver Wellington, COO & Co-Founder
Since then, we’ve expanded far beyond ‘just’ audiograms, adding tools for transcription, video clipping, and editing—but our mission has stayed the same: to help podcasters grow their audience.
Headliner Today
In our short 7 years, we really have grown up – or glown up, if you will.
What began as a simple solution for audio-first creators has grown to a full product suite helping over 1.5 million creators of all types find and grow their audience.
“Headliner just continues to grow, which is amazing. Thinking about how we started, it is awesome to see how far these simple yet powerful assets have taken us. We’ve iterated and added more tools and ways for podcasters to grow their audience. Today, we help millions of people discover podcasts every month! It is a very exciting space to be in and incredibly rewarding helping people get to amazing content they likely wouldn’t have otherwise!” – Neil, CEO & Co-Founder
The future of Headliner
A lot has changed in the past seven years—but one thing hasn’t: our commitment to helping podcasters grow and reach new audiences.
As podcasting continues to evolve, so will Headliner. We’re here to meet the moment with tools that support your creative process, amplify your voice, and make marketing your show easier and more effective.
While we’ve been lucky enough to be pushing video for podcasting since we started, there is still a lot more work to do! We’re excited to see this video wave for podcasting take more shape and for what is next – AI, streaming, whatever else. You can be sure we will keep building ways for people to get to amazing content they likely wouldn’t have otherwise!” – Neil, CEO & Co-Founder
We hope you love what Headliner offers today—but we’re just as excited about what’s next. Whether it’s new features, improved workflows, or better ways to help you grow, we’re always ears!
So don’t be shy—send us an email (support@headliner.app), DM us, or say hi at a conference. Your feedback helps shape the future of Headliner.
