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Here’s how to fix the future – Spotify and Norrsken collaborates on new podcast series hosted by Alexander Skarsgård

Here’s how to fix the future – Spotify and Norrsken collaborates on new podcast series hosted by Alexander Skarsgård


June 12, 2024

Our planet has some serious issues. This podcast has some serious solutions. Norrsken and Spotify are proud to announce How We Fix This, a new podcast series hosted and narrated by Emmy and Golden Globe awarded actor Alexander Skarsgård, premiering on Spotify 12 June. Released weekly, the series spotlights eight pioneering startups from the Norrsken Impact/100 list that are building solutions to some of the world’s most pressing social and environmental challenges.

How We Fix This delves into the inspiring stories of eight impact-driven startup founders, all selected from the annual Norrsken Impact/100 list. Each episode is themed around a significant global challenge and highlights the innovative approaches these startups are taking to address them. The series not only features the founders’ journeys but also includes insights from leading researchers and experts, from organisations like the World Wide Fund for Nature, WWF, and Stockholm Resilience Centre, SRC, providing a well-rounded understanding of the challenges and solutions.

This collaboration aims to inspire recent graduates, aspiring entrepreneurs, and business professionals who are passionate about technology, innovation, and environmental sustainability. By highlighting these impactful role models, the series hopes to motivate the next generation to pursue their own world-changing ideas.

“From Nigerian solar panel rentals and German chocolate made without cocoa to burping cows in Sweden, this project highlights the people out there who are building innovative and awe-inspiring solutions to the world’s greatest challenges. I am very excited to introduce these heroes to a global audience”, says Alexander Skarsgård.

“How We Fix This follows companies that provide tangible solutions to some of the world’s most pressing matters, and as a global audio platform we have a crucial role to play to amplify these. I’m thrilled to be able to collaborate with Norrsken, leading scientists and Alexander to inspire more people around the world to get involved on these topics”, says Hanna Grahn, Sustainability Lead at Spotify.

“We can no longer celebrate companies simply for their growth and valuation, no matter if they destroy the planet. Instead, we need role-models like the founders on How We Fix This. They are part of a growing, global movement of purpose-driven entrepreneurs leveraging innovation and technology to tackle problems like climate change, sustainability and poverty. We need thousands more like them, and I hope their stories can inspire others to pursue their own ideas for how to positively impact the world”, says Niklas Adalberth, founder of Norrsken Foundation.

  • Featured Startups:
  • Brimstone (USA): Developing deeply decarbonized cement.
  • Planet A Foods (Germany): Producing chocolate without cocoa.
  • Volta Greentech (Sweden): Seaweed-based feed supplements reducing cows’ greenhouse gas emissions.
  • Neoplants (France): Bioengineered plant systems designed to eliminate indoor pollutants.
  • SunFi (Nigeria): Helping consumers transition to solar power.
  • Commons (USA): A platform for individuals to track and reduce their carbon footprint.
  • Nilus (Argentina): Rescuing and redistributing food to combat food insecurity.
  • Plan A (Germany): Tools for corporations to measure and act on their carbon footprint.