Every year since its inception, History Daily and host Lindsay Graham (no, not that Lindsey Graham) have released an April Fools episode. Their biggest prank came in 2023, when a special guest took over narration:
“Since this podcast started in 2021, I have absolutely loved it. I look forward to it every morning… I listen to it on the 20 min walk home from dropping my kids at school. I’ve never missed an episode and I’m geeked out to have hosted it in this fun April Fools prank. I think I worked up a pretty good impression of Lindsay – it wasn’t easy to sustain his dulcet, lower register for 40-odd minutes of recording! I love this kind of mischief.”
Ryan Reynolds, Mint Mobile spokesman
They continue this tradition this year, but entertaining and educational fact-based podcasts aren’t cheap. So, the History Daily team turned to the leading podcast advertisers from the year 1572, endorsed by some of the biggest names in entertainment today.
“History Daily is literally my favorite podcast. I listen to it every single day. And it is such an honor and a privilege to be a part of an episode that has absolutely fooled me in the past. Last year I was driving back from the beach and I had to listen to it 5 times before I realized this was an April Fool’s prank. You got me so good last year, I’m so excited to hear this year. I love what you do.”
Bert Kreisher, vodka salesman
And to make sure these 16th century sponsors get the insights they expect, History Daily approached the leader in audio advertising intelligence and measurement, Magellan AI. The History Daily team posed a simple question: can you prove ROI in a media landscape that still values illuminated manuscripts and allegorical tapestries?
“We’ve always been ahead of the curve, even when that means going back five centuries. Once we sorted out time travel, the real work was attribution. In 1572, a secondhand message heard in a tavern versus one delivered by a town crier meant completely different audience profiles and outcomes. Our parchment-based dashboard gives clients fresh insights every fortnight.”
Cameron Hendrix, merchant venturer, Magellan AI
History Daily’s April Fools partnership with Magellan AI represents a synergistic alignment of comedic intent and anachronistic monetization strategy, and each company expresses significant excitement about Q2 1572.
About History Daily
On History Daily, we do history, daily.
Every weekday, host Lindsay Graham (American Scandal, American History Tellers) takes you back in time to explore a momentous event that happened ‘on this day’ in history. Whether it’s to remember the tragedy of December 7th, 1941, the day “that will live in infamy,” or to celebrate that 20th day in July, 1969, when mankind reached the moon, History Daily is there to tell you the true stories of the people and events that shaped our world—one day at a time.
So if you’re stuck in traffic, bored at work—wherever you are, listen to History Daily to remind yourself that something incredible happened to make that day historic.
A co-production of Airship and Noiser.
About Magellan AI
Magellan AI is the all-in-one platform for podcast advertising intelligence, media planning, and measurement. Magellan AI has created the world’s largest database of podcast advertising data, covering over 50,000 podcasts. Advertiser and agency media buyers rely on Magellan AI’s podcast media planning and measurement platform to discover, connect with, and analyze the performance of podcasts, streaming audio, and YouTube. Publishers trust Magellan AI to grow ad sales with intelligence and performance measurement, drive content acquisition, and streamline ad ops. Learn more at magellan.ai.
