Brooklyn, NY., November. 26, 2024 — LiveRead, the premier podcast advertising management platform, announced today that Ilyas Frenkel, founder of Single Source Media, has acquired a controlling stake in LiveRead. Single Source Media, Ilyas Frenkel’s podcast and YouTube advertising agency, has also announced a partnership to utilize LiveRead’s technology platform to manage podcast advertising for its brands. Additionally, LiveRead have announced that they have appointed long-time CTO and founder, Mike Perrigue, to the position of CEO.
“When Mike showed me what LiveRead’s platform could do for podcast advertising I was surprised that this tool wasn’t being used by the majority of the industry,” said Ilyas Frenkel. “Brands can save tens of thousands of dollars by automating insertion order creation, ad copy distribution, invoicing, airchecks, media plans, RFPs, ad placement grading, performance tracking, advertising pre-approvals, and much more. With the help of LiveRead, we’ve already helped several brands save or recapture 2-4% of their podcast advertising costs by finding errors in their campaigns.” said Frenkel.
“I’m very proud of what we’ve built at LiveRead, and I’m excited to have Ilyas join our leadership team. This will give us the opportunity to serve more brands as well as more members of the podcasting, influencer and YouTube industries than ever.” said Perrigue.
Ilyas Frenkel has acquired the entire stake of departing CEO and LiveRead Founder Alex Aldea to allow him to further focus on his core business, The Paragon Collective.
LiveRead is also proud to announce that they are joining Podcast Industry Trade Association, Sounds Profitable, as a partner organization.
“LiveRead is an incredibly impressive product with immense potential. Solutions like LiveRead, when run independently, have the opportunity for mass adoption and broad industry appeal. The decision by Ilyas to acquire a controlling stake in LiveRead, enables that independence, and dispels any associated conflicts of interest. Offering a self-service model and a managed agency option for brands will help brands of any size achieve their podcast advertising goals. We are incredibly proud to have LiveRead as a partner of Sounds Profitable and even more excited to see new technical and operational solutions prioritizing the podcast industry.” said Bryan Barletta, founder of Sounds Profitable.
“I’m excited for this new chapter in the company’s history where we can continue to serve networks and podcasts, but also help brands save $100,000s by automating superfluous tasks. LiveRead’s platform will make podcast advertising more efficient and easier to navigate, and we look forward to helping usher in a whole new generation of podcast advertising where marketers and brands who are able to find the same success in podcasting that I have with a fraction of the work.” said Frenkel.
About LiveRead
LiveRead.io is an order management ad-tech platform for podcast creators and networks, brands, and ad agencies. The software integrates a number of processes into a centralized database to simplify every aspect of video and audio podcast advertising thus boosting efficiency, lowering operating costs and reducing errors. For more information on LiveRead.io or to set up a demo, visit https://www.liveread.io/.
