Podbean Hosts Virtual Event Exploring the Intersection of Branded Podcasting and Marketing Strategy
Podbean is proud to host a virtual event titled “Lifesaving Stories: The Power of Branded Podcasts,” featuring the Royal National Lifeboat Institution’s (RNLI) acclaimed podcast “200 Voices”. This event on March 14th, will offer an in-depth look at how the RNLI has successfully leveraged podcasting in their marketing strategy to commemorate their 200-year legacy.
“We’re thrilled to showcase the RNLI’s ‘200 Voices’ podcast, a show that serves as a prime example of how powerful storytelling can not only resonate with audiences but also vividly bring to life the rich history and mission of an organization,” says Podbean CEO, David Xu.“The RNLI’s dedication to lifesaving and humanitarian efforts is both inspiring and moving, and its ability to share this milestone anniversary through podcasting is truly commendable. We at Podbean are honored to support and host this event, highlighting the incredible impact of branded podcasts, how they integrate within large marketing strategies, and connect with communities to preserve historical legacy.”
Participants will gain insights into the making of the ‘200 Voices’ podcast, its integration into RNLI’s broader marketing campaigns, and the impact of storytelling in branded podcasts. The session is designed for podcasters, marketers, content creators, and anyone interested in the effective use of podcasts in brand promotion and audience engagement.
The event will feature special guests, Rory Stamp, the RNLI’s Strategic Content Manager, alongside Dan Holland, of Adventurous Audio and former BBC talent who played a crucial role in producing the ‘200 Voices’ series. Hosted by Norma Jean Belenky, Podbean’s Head of Events, this event offers an exclusive behind-the-scenes look at the creation of the podcast. Attendees will have the unique opportunity to hear creators share and discuss clips from ‘200 Voices’ podcast, offering a glimpse into the compelling storytelling and production that continue to vividly bring the RNLI’s history and missions to life. This immersive experience will not only showcase the expertise of the creators but also demonstrate the profound impact of podcasts in engaging and informing audiences about the significant work of organizations like the RNLI.
Event Overview:
Integrating Podcasts into Marketing: Exploration of how ‘200 Voices’ was seamlessly woven into RNLI’s overall marketing strategy for the 200th anniversary of the organization.
Storytelling and Community Engagement: Discussion on how RNLI used storytelling to engage and connect with diverse community segments and volunteers through the podcast.
Legacy and Mission Storytelling: IHow ‘200 Voices’ creatively narrates the RNLI’s history and mission, featuring stories about the variety of operations and heroic rescues undertaken by the organization.
Multi-Channel Marketing Synergy: Insights into the complementary role of the podcast in enhancing RNLI’s digital, social, and traditional marketing efforts.
Brand Identity and Audience Reach: Strategies used by RNLI, in partnership with Podbean, to effectively communicate their brand identity whilereaching varied audiences.
Thursday March 14th, 2024, 2 PM EST/ 11 AM PST
Online event (Livestreamed on Youtube and Linkedin)
Cost: FREE
