Veritonic has released new and never-before-seen data in a report that uncovers the impact of audio on Americans’ perception of films, film trailers, and film soundtracks. The report, titled Lights, Camera, Audio! contains data around:

• The impact of music in a film’s trailer on whether or not consumers will watch the movie
• The impact of music selected for a film’s soundtrack and what draw’s consumers to listen to a soundtrack (song recognition, preferences, etc.)
• The impact of music in a film on the brands featured in the film
• The impact of background music in film scenes on audience perception and experience
• Audience preferences on home vs theater watching, wearing headphones while watching, watching alone or with others, and more

To download the full report, visit

https://info.veritonic.com/2024-audio-in-film-data