New York, NY (September 23, 2025) — NGLmitú, the media platform reaching a vibrant community of over 15 million bilingual and bicultural Latinos, is collaborating with Audible, the leading creator and provider of premium audio storytelling, to launch Audio Mío, a mitú audiobook club series. The collaboration will be a year-long campaign dedicated to celebrating and amplifying Latino stories, voices and the power of listening.
The dedicated Audio Mío, mitú’s audiobook club series, is now available on the mitú website, offering fresh monthly content that acts as a beacon for discovering culturally relevant audio experiences from Audible. The series will spotlight Latino authors and creators, highlight compelling audiobooks, and feature engaging podcasts. It launches with exciting episodes featuring acclaimed actors including Diego Boneta and Karla Souza, who have appeared in Audible content tied to the series.
“Storytelling is at the heart of our culture. It’s how we pass down wisdom, connect across generations, and see ourselves reflected in the world,” said Vanessa Vigil, Chief Brand Officer, NGLmitú. “Together with Audible, we’re inviting our audience to join an audiobook club curated for our community that is equally empowering and deeply rooted in our stories. This audiobook club is a cultural movement designed to foster deeper representation and authentic connection for Latinos in the audio storytelling space. By curating content that reflects our community’s bilingual, bicultural identity, Audio Mio becomes a year-round destination where stories of empowerment, imagination, and cultural pride come to life.”
“The launch of Audio Mio represents an exciting milestone in our commitment to culturally resonant storytelling in Spanish and English,” said Diana Rojas, Brand & Content Marketing, LATAM & US Hispanic, Audible. “We’re excited to curate content that highlights the rich variety of our listeners’ voices, heritage, and lived experiences. Through this collaboration, we’re creating a meaningful space where our audience can explore diverse perspectives and interests that deeply connect with the community, allowing these important stories to truly shine.”
The hub available on the mitú website will feature a variety of editorial content tied to key cultural moments and tentpole events, with new episodes featuring talented profiles to be announced throughout the year. This will be complemented by engaging social video content, across both mitú and Audible channels seamlessly weaving in prominent Latino authors and titles available on Audible. The content will further emphasize cultural pride and the transformative power of storytelling. From financial literacy to bilingual parenting and identity exploration, the audiobook club’s selections and conversations are grounded in real, relevant themes that matter to U.S. Latino audiences and listeners.
The Audio Mio audiobook club includes:
- Monthly Features like Staff Picks, marquee title spotlights, and themed content tied to cultural moments such as Hispanic Heritage Month.
- Interactive Editorial Social Quizzesthat pair cultural pride with monthly audiobook recommendations.
- Custom Social Contentthrough mitú’s beloved meme-style Imagina Más con Audible videos will humorously illustrate how audiobooks elevate everyday moments.
- Audio MíoSegments featuring gamified Q&As with authors, actors, and narrators such as Diego Boneta, author of El misterio de Alejandro Velasco, and Karla Souza, narrator of Secuestros en San Miguel – to inspire meaningful cultural conversations about the audiobook titles and bring the community closer through shared stories.
Audio Mío will serve as a vibrant hub for NGLmitú’s expansive audience of over 30 million monthly unique users, connecting them through a shared love of storytelling and content deeply rooted in Latino tradition. This collaboration stems from a clear need to meet the growing demand for audio storytelling, including audiobooks and podcasts, within the U.S. Latino community, particularly among English-first and bilingual, digital-first adults aged 25-45.
Backed by NGLmitú’s robust digital network, the program is uniquely positioned to build community, inspire discovery, and elevate Latino voices through an always-on editorial and social strategy. With storytelling at the core, this collaboration is a continuation of Audible’s focus to provide culturally resonant content tailored to its listeners’ wide range of interests and habits.
About NGLmitú
NGLmitú is the leading digital media and entertainment company for reaching US Latinos. Its top ComScore rated digital media network reaches over 30 million unique users a month, ranking in the top 20 of all media companies delivering US Latinos in digital. Consumer-facing brands we are mitú, Somos mitú, FIERCE, crema, and Hispanic Kitchen have a combined reach of 15 million followers across social media. NGLmitú super serves the largest growth segment of the U.S. Latino market, those who are English-first or bilingual and digital-first. NGLmitú is a division of GoDigital Media Group, a multinational conglomerate founded in 2006 by Jason Peterson, with a mission to connect consumers to joy through content, community, and commerce. For more information, visit nglmitu.com.
About Audible
Audible, Inc., an Amazon.com, Inc. subsidiary (NASDAQ:AMZN), is the leading creator and provider of premium audio storytelling, offering global audiences a powerful way to enhance and enrich their lives through extraordinary content. Audible’s catalog includes more than 1,000,000 audio titles, including Audible Originals as well as audiobooks and podcasts from leading studios, print, audio and magazine publishers and world-renowned entertainers.
