Ossa, a podcast advertising and creator management platform, is pleased to announce their second event in their 10-part series designed to provide practical insights into podcast advertising for startups and brands. This series aims to equip participants with the knowledge and strategies needed to succeed in the dynamic podcast advertising landscape.
In today’s evolving advertising environment, podcasts have emerged as a potent medium for reaching target audiences. Understanding and effectively using this platform is crucial for any brand or startup looking to make a mark. Ossa’s comprehensive series covers essential topics guided by industry experts, offering a deep dive into the world of podcast advertising.
In this session, they’ll be tackling all things creators and advertising partners. Topics will include:
- Where to find podcast hosts, different approaches, and the pros and cons of each.
- Understanding which hosts are effective and why
- Various metrics you should understand to recognize a great host.
- How to engage with hosts and implement campaign best practices.
- Tips to get started.
“Creators and Podcast Advertising Partners” guides participants through the initial stages of their podcast advertising journey. The series features renowned figures in the field:
Mike Botticello, Business Development, Original and Exclusive Partnerships at Ossa. Mike has extensive experience in content and creator development, with previous positions at major media and podcast companies such as Fox Sports, Complex Networks, Variety, and more.
Dane Cardiel, VP of Creator Partnerships at Gumball. A long-time podcast industry expert, Dane is committed to creators achieving success on their own terms. He is the VP of Creator Partnerships at Gumball, the Headgum-owned host-read ad marketplace, and the founder and publisher of Good Tape magazine. Dane was a founding member of Simplecast, where he led business development and creator partnerships (acquired by SiriusXM-Pandora in 2020).
Trent Anderson, Head of Publisher Partnerships at Podchaser. Trent works with podcast networks, media publishers, and podcast production agencies to enrich their podcast strategies with analytics and insights.
Throughout this series, participants can expect to:
- Assess the benefits of podcast advertising for their brand.
- Identify the right partners and strategies for podcast advertising.
- Select suitable hosts and shows for collaboration.
- Explore various podcast ad formats.
- Measure attribution and ROI.
- Create effective media plans and strategies.
- Navigate industry terminology.
- Seamlessly integrate podcast advertising into their marketing mix.
- Address topics such as brand safety, AI, and creativity.
This series is hosted by Ossa and features special guests. Ossa is a podcast advertising and creator management platform dedicated to making podcast advertising accessible to brands and creators of all sizes. For more information and how to register visit:
